While more is known about climate change and the urgent need for sustainability across all industries led by strong government policies, we are still having a climate change debate when the science is clear and it isn’t something that should be open to debate at all. Michelle Smytheman – who was there at the beginning – takes the Last Word stand to recognise five years of abc carbon express. Read More

By Michelle Smytheman, BA (Jour/Comm), Grad Dip Mrkt Mgt, MPRIA

www.reflectedimage.com.au

Wow! Five years – it’s a contradiction but so much and so little has changed.

While more is known about climate change and the urgent need for sustainability across all industries led by strong government policies, we are still having a climate change debate when the science is clear and it isn’t something that should be open to debate at all.

This makes what Ken and Sustain Ability Showcase Consultancy does – in communicating the issues around climate change and sustainability – even more important than it was when we assisted Ken to send out the first ABC Carbon newsletter in 2008.

As a public relations and video production consultancy, Reflected Image PRoductions, services clients across a range of industries and government level, providing comprehensive communications management.

We assisted Ken with the editing and promotion of the ABC Carbon book when it launched and also provided the RIPR Mail e-mail marketing platform from which he sent the newsletters for the first few years.

I first met Ken when we were both called on to promote a local literary festival in 2007 and we began working together on ABC Carbon soon after.  Ken also introduced me to teaching at the University of the Sunshine Coast, where I have taught Public Relations and Communications for more than five years.

Just as ABC Carbon grew and evolved into the Sustain Ability Showcase Consultancy and saw Ken move from Brisbane to Singapore, Reflected Image PRoductions has grown as well and while we are still based on the beautiful Sunshine Coast just north of Brisbane, our clients are now spread throughout Australia and New Zealand.

Congratulations again to Ken on the milestone – keep up the good work – the need to communicate to everyone effectively about the issues of sustainability and climate change have never been more important!

www.reflectedimage.com.au