Media Coverage
Style Magazine, Sunshine Coast, 6 April 2008
Green machine By Janine Hill
Apollo diamonds, bagasse, cork. You might think you’ve heard everything that there is to be said about climate change, but have you heard how these words fit into the scheme of things?
Probably not, which is the reason that Ken Hickson has wrapped them and another 149,997 words into a new book, The ABC of Carbon.
The book, which he expects to be released this month, is a reference guide to carbon and carbon dioxide, and the consequences of both for the climate and the environment overall.
It summarises a good 200-plus climate change topics in alphabetical order, and is a fusion of his interest in the environment and his skills as a man of words.
Ken, who has a background in journalism and public relations and is an adjunct professor at the University of the Sunshine Coast, was inspired to write the book after attending a climate change conference organised by the Sunshine Coast Environment Council and Maroochy Shire Council last year.
“I really convinced myself that I had to get involved and do something,” says Ken, an earnest fellow who looks more retired businessman than greenie.
“I realised while I was at the conference that there was a business opportunity as well as an opportunity to get more involved and do something to create greater awareness.”
At that stage, Ken was the Sunshine Coast Literary Association’s chairman of events, which included WARM (the Writers Artists and Readers Month), so it was natural for him to look at writing a book.
He was encouraged in his endeavour by Justin Holbrook, an environmental scientist and the president of The Sustainable Business Alliance and, after refining the idea, he hit the keyboard.
Environmental matters are not new to Ken. He was a communications advisor and honorary representative for the World Wide Fund for Nature in Singapore and is governor of WWF Australia.
Prior to starting the book, he had launched a consultancy, ABC Carbon, providing advice to businesses on how climate change could affect them, and had also written a book, Flight 901 to Erebus, an account of a major airline disaster.
The ABC of Carbon was a learning experience for Ken, who initially planned to write 50,000 words but ended up writing 150,000.
Climate change is a growth area as far as research goes, and every topic led to another topic. The more research Ken did, the more he came to realise the seriousness of scientists’ warnings and the world’s predicament.
“The more I got into it, the more I realised that not only was there a lot happening … there was enough evidence to show that it was going to be a major problem for the world. There was evidence that it was starting to happen.”
He talks as easily about glaciers melting in the Himalayas and deforestation in Indonesia and South America as the rest of us do about the weekend football scores or home loan interest rates.
Looking at the effects of carbon and carbon dioxide emissions prompted Ken to look at techniques to minimise the impact of our carbon output on the environment through carbon capture and carbon sequestration.
He also expanded his outlook to consider alternative energy sources such as wind, waves, solar, gas and bio-fuels.
“There’s a lot of work going on, not only in Queensland but also around the world, cleaning up our act and making better use of what we are using,” he says.
“What the book is, is a collection of things that are being done by countries, organisations and people, to look at alternative forms of energy, making better use of energy now, how we can cut down our energy use. If we can make better use of our fossil fuels, that’s important.”
He says there has been a shift in thinking, with climate change now accepted by many people as a fact rather than a theory. He believes that Al Gore made the difference when it comes to greater awareness and understanding of climate change.
“The scientific community has admitted that they haven’t done the best job of communicating climate change… They spent so much time studying the facts that they forgot to tell people,” he says.
“It really wasn’t until Al Gore … that it was brought to the attention of the world’s population.”
Ken might not be the next Al Gore, but he’s doing his bit to make sure that as many people as possible are aware that every time they start the car or turn on the air-conditioning, it stands to affect the climate and the future of the world.
Oh, and in case you’re wondering: Apollo Diamond manufactures diamonds synthetically from carbon, instead of mining them; bagasse is a sugarcane waste product now being sold by mills for livestock feed or ethanol fuel; and cork, produced from the bark of the cork oak tree, is a renewable resource that provides a sustainable income and ecosystem in countries such as Portugal.
The ABC of Carbon is available online at the pre-publishing discount price of $25. Go to www.abccarbon.com. It will also be available in future from selected bookshops.
Media Release
8 February 2008 FOR IMMEDIATE RELEASE
Book on Climate Change Issues and Opportunities:
Climate and Carbon on a Collision Course
A new age has dawned - the Age of Carbon – and it’s here to stay, says the author of a new book on climate change, who warns that carbon and climate are on a collision course.
Described by author Ken Hickson as “a comprehensive digest which is reader-friendly and environmentally-friendly", The ABC of Carbon: issues and opportunities in the global climate change environment takes an encyclopaedic approach to the subject.
“Climate change is not an easy topic to deal with. And in my view, the scientific community here and overseas has largely failed – up until now – to effectively communicate the implications of climate change, its impact on people and places everywhere," Hickson says.
He admires Australian scientists like Ian Lowe, Tim Flannery and Peter Doherty who have managed to break through the complexity of the issue to get key messages through. They have a place in The ABC of Carbon, as do some global businesses he also rates very highly for grasping the climage change challenge and committing to an action agenda.
A communicator by trade, Hickson has used his international business experience, his journalistic ability and his enthusiasm for matters environmental, to bring together in one volume all current thinking and action on what is seen as the most pressing problem – some see it as the “perfect problem" - facing the earth now and for a century or more.
Opinions and facts are gathered together, alongside global personalities and advocates for action, as the book gives insight into the latest research and innovations to produce energy that is carbon-free and climate-friendly.
The author and publisher of The ABC of Carbon says it is aimed at “anyone who cares about their future—and the future life on earth for their children and grandchildren—looking for insight, and for ideas for individual and community action, as well as for business people and students of all ages".
Ken Hickson, a Governor of WWF Australia, is a strategic communications consultant who set up ABC Carbon as a climate change consultancy last year. He is associate professor (adjunct) at the University of the Sunshine Coast, where he has lectured on communication for the past seven years. He ran a communications consultancy in Singapore for 17 years.
The ABC of Carbon is being produced as an ebook (both online and on CD), as well as a printed paperback of 500 pages. It will run to 150,000 words, and includes a selection of excellent illustrations from international organisations like NASA, WWF and UNESCO, with other images provided by recognised photographers and artists.
Hickson has agreed to provide 10% of the proceeds from book sales to climate change projects managed by the Australian Conservation Foundation, whose work is also featured in the book.
Business partners backing the book project include Sydney-based Synergy Management Consulting Group; Carnegie Corporation, the company behind the CETO wave energy project in Western Australia; and InterfaceFLOR, the Australian arm of the US carpet tile company, with one of the most advanced sustainable industry practices in the world.
Written, edited and designed in Brisbane, the e-book is created by Associated Media Group (AMG), while the printed book is being produced by Queensland Complete Printing Service on Envirocare paper.
The ABC of Carbon, due to go on sale in March, can be ordered in advance online at www.abccarbon.com at the pre-published price of $25.
For further information and comment, contact Ken Hickson on 0402 624 982 or kenhickson@bigpond.com
Released on behalf of ABC Carbon, publisher of 'The ABC of Carbon', by Michelle Smytheman, Reflected Image Productions.
|