Book your Place on Spaceship Earth
Guess who made it to the Time 100 influential list? Not a lot of memorable, lasting contributors to all that is likely to be good for the world. Not when Australia mining magnate Gina Rinehart is there. Influential, yes, but not for a world of good. Elon Musk is listed and profiled here because he has his heart in the right place with his Tesla Electric car production. But he is also designing a space vehicle for passengers and cargo. He and Richard Branson seem committed to get us into space travel. While exploring the outer reaches of the atmosphere might help us better appreciate what we’ve got on earth, we must question whether the cost is worth it. Yes, space research has given us some definite benefits – solar power enhancements and energy efficiency gains – but we think more is to be gained now by investing into renewable energy and better managing the resources we have for a low carbon, more sustainable life on earth. This issue has the healthy mix of good news for people and the planet and the usual warnings that we are taking too much time to change our ways. More news from the scientific world, too and word that a new form of literature has been born. Cli Fi. Believe it or not? Readers will have to wait another month or so for our own 100 most influential. Nominations are invited for the 100 Global Sustain Ability Leaders of 2013. And for a piece of my mind – in the nicest possible way – go to ubrainTv. Sustainable media is the message. – Ken Hickson
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