We are loyal followers of Guardian Sustainable Business and could not resist passing on their list of the 30 most influential sustainability voices in America. Twitter-wise anyway. It is good to see serial climate change advocate, prolific speaker, writer and blogger Bill McKibben at the top. But there are many more you might or might not know or follow. Effective communication is the key and if we have to resort to Tweeting to get our messages across, let’s do it. But remember the Marshall McLuhan adage: “The medium is the message”. Media is a means to communicate, not an end in itself. Read More

Twitter list: the 30 most influential sustainability voices in America

Who is driving and shaping the sustainability conversation in the Twittersphere?

By Jo Confino and Hannah Gould in The Guardian (1 August 2013):

Twitter list: the 30 most influential sustainability voices in America

Ahead of the launch of the US edition of Guardian Sustainable Business, we thought it would be useful to check out the most influential sustainability Twitterati in America.

We turned to communications agency Fishburn Hedges and asked them to do some analysis on which individuals are having the most impact in the online sustainability debate.

As we believe in openness, we thought you too would be interested to see the results. Below are the 30 individuals in the sustainability Twittersphere with the highest Klout score. Klout is calculated using variables that include how many followers you have, who those followers are, and the number of retweets and responses your tweets receive. Measured on a scale from 0 to 100, the closer to 100 your Klout, the more influential you are.

Fishburn excluded organisations as well as full-time journalists, and manually checked that each twitter feed was centred around sustainability and actively engaged with followers.

Obviously, there are other ways of producing a league table, so please do tweet @GuardianSustBiz using #topsust with your suggestions, or join the comments section below and share with us anyone we’ve missed out.

Bill McKibben, @billmckibben, Klout 84

Author, Educator, Environmentalist and Founder of 350.org.

David Jones, @davidjoneshavas, Klout 80

Global CEO Havas. Co-founder One Young World. Led Kofi Annan’s tcktcktck campaign on Climate Justice. Author, Who Cares Wins. Creator, Social Business Idea.

Clayton Christensen, @claychristensen, Klout 78

Professor at Harvard Business School. Author of @MeasureYourLife. Tweets with occasional assistance from the Fellows at the Forum for Growth & Innovation.

Simon Mainwaring, @simonmainwaring, Klout 73

Author of NYT bestseller We First, founder of social branding firm We First, ex-Nike/Wieden ad creative, blogger, speaker, Dad, Australian.

Susan McPherson, @susanmcp1, Klout 71

Passionate connector who believes biz can be a force for good. SVP at Fenton. Angel Investor. Loves adventure, pups, the ocean & running. Host of #CSRChat

Rosabeth Moss Kanter, @RosabethKanter, Klout 66

Harvard Business School Professor and author of SuperCorp, a look at how a new generation of values-driven businesses do well by doing good.

Gil Friend, @gfriend, Klout 65

Strategic sustainability thought leader, consultant, coach. CEO Natural Logic. Author Truth About Green Business. Blogger.

Jeremy Heimans, @jeremyheimans, Klout 65

CEO/co-founder @Purpose. Co-founder @GetUp, @Avaaz, @AllOut

David Wilcox, @ReachScale, Klout 64

#GettingGoodtoGrow by bringing social entrepreneurs together with corporations. Columnist on CSRwire.

Julie Urlaub, @TaigaCompany, Klout 63

Sustainability & Social Media Consultant at Taiga Company; Social Media Wiz for Green Biz – Breathing life to social communications.

Tony Schwartz, @tonyschwartz, Klout 63

President and CEO, The Energy Project. Author, Be Excellent at Anything. Passionate about transforming the way the world works. Craves depth.

Adam Werbach, @adamwerbach, Klout 63

Co-Founder, http://yerdle.com , Founder, Saatchi & Saatchi S, Author, Strategy for Sustainability. Correspondent for http://TheAtlantic.com

Alice Korngold, @alicekorngold, Klout 63

CEO. Author: A Better World, Inc.: How Companies Profit by Solving Global Problems…Where Governments Cannot. Blog @FastCompany #CSR #corpgov #ABetterWorldInc

John Friedman, @JohnFriedman, Klout 63

I help companies live their values & tell their authentic stories. Huffington Post sustainability blogger.

Neil Hawkins, @neilchawkins, Klout 63

VP Sustainability & Environment, Health, & Safety (EH&S) for Dow. Champion for Sustainable Business, Collaboration, and Global Ecosystems. Opinions are mine.

Cynthia Hellen, @CynthiaHellen, Klout 62

Founder & CEO @SMPLCTLab | Writer @socentech | Ambassador and Co-Author @InnovatingWomen

April Rinne, @aprilrinne, Klout 61

Globetrotter. Chief Strategy Officer at Collaborative Lab: @collcons, sharing economy, Collaborative Cities. @YGLVoices. Love life, nature, sunshine, handstands.

Dave Stangis, @DaveStangis, Klout 60

VP Public Affairs/CR. Lead #CSR, #Sustainability, #Community & @CampbellCSR Fndation. Business focus, Bottom-line results. Family man, Runner when time permits.

Bruno Sarda, @bruno68, Klout 59

Global citizen. Sustainability Ops Director for Dell. Adjunct Professor & Consultant for ASU’s Global Institute of Sustainability. Views shared here are my own.

Jacob Harold, @jacobcharold, Klout 58

CEO at GuideStar USA; thinking about philanthropy, nonprofits, climate, strategy, design, and other nerdy but important things (writing as me, not GuideStar).

Tim Mohin, @TimMohinAMD, Klout 58

Author of Changing Business from the Inside Out, Director of Corporate Responsibility at AMD. Worked in #CSR at Apple and Intel & policy at EPA and the Senate.

Andrew Winston, @AndrewWinston, Klout 57

Globally recognized business consultant-speaker-writer. Hoping to change minds. Author: Green to Gold, Green Recovery, and The Big Pivot (2014).

Raz Godelnik, @ecolibris, Klout 57

Teaching green business, #csr, #sustainability & new product dev at @UDelaware, @CUNYSPS and @TheNewSchool, writer for @TriplePundit, co-founder of Eco-Libris.

Kevin Moss, @KevinIMoss, Klout 56

Head of BT’s net good programme and passionate about the role of business in society and the environment.

Janelle Heslop, @jayhesl, Klout 56

enviro sustainability & innovation consultant @green_order & @cleantechgroup | engineer | ny’er | christian | jamaican | knicks fan | runner | dancer | martian

Chris MacDonald, @ethicsblogger, Klout 55

Ethics educator, consultant, & speaker who blogs about business ethics, governance, CSR. Among ’100 Most Influential People in Business Ethics’ 4 years running.

James Epstein-Reeves, @jepsteinreeves, Klout 55

Business strategist who helps companies develop & implement the right strategies to build their business. Tweets on leadership, strategy, sustainability, & CSR.

Jacquie Ottman, @jacquelynottman, Klout 54

Green marketing expert and author on a mission to prevent household waste, use resources sustainably. Founder, the http://WeHatetoWaste.com global community.

Kate Olsen, @Kate4Good, Klout 54

#socialgood champion, #csr & #generosity blogger, insatiable consumer of content (VP Strategic Projects @Network4Good & @Companies4Good).

Hannah Jones, @hjones_nike, Klout 53

VP of Sustainable Biz & Innovation for Nike Inc; Mum of 2, type 3 diabetic (= mum to type 1 diabetic). Sustainability = worlds greatest innovation challenge!

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Source: www.theguardian.com/