Keep the Flame Burning
The Olympic flame is well and truly alight in London and besides the obvious – and not so obvious – achievements on the track and field, streets, pool and ocean, the Games organisers are also being judged on how well they perform on the sustainability front. For the very first time, the Olympic Games are being measured by a new international standard – ISO 20121 – described as a practical tool for managing events so that they contribute to the three dimensions of sustainability – economic, environmental and social. We have a deep and abiding interest in this as SASA – Sustain Ability Showcase Asia – is taking the lead in Singapore (and anywhere else in Asia Pacific as required) to introduce a sustainable approach to events and ready to assist organisers and venues to get to grips with ISO 20121. An Olympic task maybe, but we believe that events large and small – just like businesses large and small – must adopt sustainable practices and start on the sustainability journey. We made a promising start with Asia’s first and only sustainable light art event earlier this year. There’s more to come – in this issue where we cover the Olympics and articles on many related clean and green topics – as well as in this business. Sustainability is not going to go away. And like the Olympics, which have been around for centuries, we are seeing more attention than ever to “going beyond green” to adopting a sustainable approach. Managing resources better. Using clean energy and managing waste. Taking an ethical and responsible approach to all things. What a way to go! – Ken Hickson
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